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| Doesn't the pineapple I picked off my pizza look better with a square frame!? |
Lately, I’ve become a little bit
hooked on Instagram. I think there is something intrinsically addictive about
it, and I’ve been thinking about why that might be.
Instagram is an app which allows
users to take a photo using their smartphone and then apply filters and frames
to it, before uploading it to the social network. Instagram encourages users to
make their photos look better than real life, with a strong emphasis on making
your photos look vintage, ‘indie’ or arty. Nowadays, there are extra apps you
can use to make your Instagram photos look even better, with even more filters
and stickers you can add.
Instagram is the ultimate
‘image’-manufacturing resource, which explains its popularity with ‘hipsters’.
Urban Dictionary defines hipsters very aptly as ‘a subculture of men
and women typically in their 20's and 30's that value independent thinking,
counter-culture, progressive politics, an appreciation of art and indie-rock,
creativity, intelligence, and witty banter’. Isn’t that just the most fitting definition!
Instagram is, however, becoming incredibly popular with the rest of the
population who don’t wear rolled-up skinny jeans or ironically chunky glasses.
But what makes it so popular??
Instagram operates as
far more than just a photo-sharing website, instead allowing users to communicate
a precise, framed, filtered and edited version of their lives to their
followers. In my media subject at uni at the moment (which actually inspired
this post!) we have been discussing the concept of ‘mediation’, which is how
the media operates as a mediator between creator and user. So, someone who
takes a photo on Instagram is a creator, then the app itself allows the user to
‘mediate’ the image to make it look even better, then everyone else sees the
image.
In a recent article in Relevant magazine,
Shauna Niequist discussed the ‘envy effect’ that Instagram produces. People who
follow others on Instagram see their edited photos, their perfectly framed
slices of life, and immediately feel envious that they don’t have the same sort
of life. I know I definitely feel this way sometimes!
It’s not like looking in a
magazine, because the people you follow on Instagram may actually be people you
know in real life. As silly as this all sounds, this can have real problems in
relationships. Niequist quotes a
conversation she had in which a friend said “I stopped following
a friend on Instagram, and now that I don’t see nonstop snapshots of her
perfect life, I like her better.”
As I said, I really
like Instagram. It is fun to frame your life perfectly and share all the pretty
things in your world. But I do see the danger as well. Niequist also touches on
how we use the internet for comparison rather than connecting, and urges us to
change the ways in which we use apps such as Instagram.
I’m going to be
trying to stop feeling envious of the perfect lives I see on Instagram.
Obviously no one has a perfect life, and I (and all of us!) need to stop
comparing, stop manufacturing, stop mediating and start living.
I'm not saying quit Instagram, but take the time to think before you post: is this really my life? Throw in a dorky photo every so often! Take stupid selfies! Skip the extra editing! Make Instagram fun again.
